Ways to Effectively Develop E-Commerce Services (On The Example of Samarkand Region)

Abstract

The state considers the main ways to improve the efficiency of e-commerce services at the regional level using the example of the Samarkand region. An analysis of the current state of e-commerce in the region was conducted, the main problems were identified and recommendations for overcoming them were developed. The state focuses on the need to integrate modern technologies, optimize logistics, improve digital literacy of the population and create favorable conditions for small and medium businesses.